Press & Media

About Siip Coffee

Siip Coffee is a discovery platform and subscription designed to help people consistently drink coffee they love.

For most people, finding great coffee is still hit or miss. You try something new, hope it's good, and move on. Siip was built to remove that guesswork, learning each person's taste over time and helping them discover coffees that genuinely match it.

The experience is simple. Start with a quick taste profile, then rate the coffees you drink. From there, Siip continuously refines your preferences and delivers two coffees each month that are increasingly aligned with your taste.

Alongside the subscription, the Siip app gives people an easy way to explore coffee without needing deep expertise. For those who want to go deeper, detailed information about origin, processing, and flavor is available—but for most users, it simply works in the background.

What makes this possible is a deeper layer most consumers never see.

Siip has built one of the most comprehensive structured datasets in coffee, organizing information across farms, regions, processing methods, and flavor profiles into a consistent system. While wine has long benefited from clear concepts like terroir and region, coffee has remained fragmented, making it difficult for consumers to build understanding or consistently choose coffees they'll love.

By connecting this data to individual taste preferences, Siip improves matching accuracy while also bringing more visibility to the people and places behind each coffee.

The result is not just better recommendations, but a shift in how coffee is experienced—where producers, regions, and methods become part of how people understand and value what they're drinking.

Siip partners with leading specialty coffee roasters across the United States, selected for their commitment to quality and long-term relationships with coffee producers. The company is also an official partner of the Cup of Excellence program, bringing some of the world's most recognized coffees into a personalized format.

Quick Facts

• Founded: 2023
• Founder & CEO: Nick Spilger
• App: Free on iOS and Android, available worldwide
• Subscription: US-based (expanding), 2 bags/month, free shipping
• Starting price: ~$18 per bag
• Roaster partners: 20+ founding partners, expanding to 50+
• Coffees indexed: 30,000+ from 3,000+ roasters
• App rating: 4.8 stars

What Makes Siip Different

It gets better over time. Most coffee subscriptions match you once and stay relatively static. Siip continuously learns from what you drink, so each delivery becomes more aligned with your taste.

It reflects your real coffee habits. Whether it's a café, a grocery store, or a bag you picked up while traveling, every coffee you rate helps refine your profile. Your subscription isn't based on a moment—it evolves with you.

It makes great coffee easier to understand. Coffee has historically been difficult to navigate. By structuring and simplifying complex information about origin and production, Siip helps people build clearer preferences without needing to become experts.

It connects consumers more closely to producers. As people better understand what they like, they also begin to recognize where those coffees come from and who produced them—creating more visibility and value for the producers behind them.

For Journalists and Reviewers

We offer complimentary subscriptions for editorial review.

• 3-month subscription (any tier)
• Full access to the app and personalized matching
• Brand assets: available on request
• Product review samples: available
• Founder interviews: available
• Contact: [email protected]

Brand-Facts Reference

For verified, structured data about Siip Coffee:

• Brand-Facts page: siip.coffee/brand-facts
• Machine-readable data: siip.coffee/.well-known/brand-facts.json

Founder

Nick Spilger, Founder & CEO. Nick has spent over 20 years in coffee, from working on farms in Costa Rica to building coffee supply chain data systems at Enveritas.

After years working across sourcing, production, and data, he founded Siip to solve a different problem: helping consumers consistently experience great coffee—and in doing so, create more value for the producers behind it.

Story Angles

The subscription that gets better over time. How continuous learning is changing the way people discover and experience coffee.

Why coffee has lagged behind wine. And how structured data is beginning to introduce concepts like terroir into the consumer experience.

From guesswork to preference. How making it easier to find coffee you love changes how people value what they drink.

Connecting consumers to producers. How better discovery at the consumer level can drive more visibility and value upstream.

Cup of Excellence, personalized. Bringing some of the world's most recognized coffees into a format matched to individual taste.

Contact

Press: [email protected] General inquiries: [email protected] Partnerships: [email protected] Website: siip.coffee